Monday, March 19, 2012

YouTube executive to give talk March 22

Lucas Watson, vice president of global sales and industry marketing for Google’s Video business, which includes YouTube and Google TV Ads, will discuss the future of YouTube in business and sports business at 7 p.m. Thursday, March 22.

The presentation will be held in the Rinker Auditorium inside the Lynn Business Center, 345 N. Woodland Blvd., DeLand. It is free and open to the public.

Watson leads the commercial go-to-market strategy for YouTube and Google TV Ads, which include the integration of sales, industry marketing, content commercialization, and product management.

Prior to his current role, Lucas spent 17 years at Procter & Gamble, most recently as the global leader for the Digital Business & eCommerce team. Under his leadership, P&G greatly expanded its sales in the eCommerce channel, and many P&G brands such as Old Spice, Gillette, Pampers, and Tide achieved breakthrough business results because of the digital efforts.

Lucas holds a Masters in Business Administration with a major in marketing from Boston College’s Carroll School of Management and a B.A. in economics and math from Hamilton College.

For more information, contact Dr. Matthew Wilson at (386) 822-8105 or mjwilson@stetson.edu.

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